Positive online reviews are critical to the success of your dental practice. How critical? They’re second only to your outstanding dental care. Virtually everyone reads them before deciding whether to book an appointment. By online reviews, we mean those written by your patients. They appear on Google My Business and similar platforms, Read more…
Most visitors to commercial websites decide within fifteen seconds whether they are going to engage: whether they will buy a product or use a service. This is as true for dental practice websites as it is for any other. Fifteen seconds isn’t much time, and begs the question: what makes Read more…
When they first go into practice, many dentists assume that delivering outstanding dental care will be enough to succeed. But soon enough, many of them come to realize that a dental practice, perhaps first and foremost, is a business. No matter the product or service involved, the business of running a business is Read more…
There are no two ways about it: in order to grow your dental practice, you need positive online reviews. How important are they? According to one survey, half of the people who were asked said they would go to an out-of-network dentist who had good online reviews! Good reviews mean more than Read more…
There are more than two hundred thousand practicing dentists in the United States, and more seem to hang out their shingles every year. If you’re a dentist, you have probably noticed all the competition! It seems harder than ever to stand out from the crowd, but there are effective marketing strategies Read more…
Is there any video on your dental practice website? If not, there should be – and for some very good reasons. Video is more than a means of educating your site visitors. It is a powerful marketing tool that allows you to present your practice in ways that mere words cannot. It also Read more…
If you don’t know the following fact, you should: the rate of Internet searches on mobile devices is absolutely exploding, and shows so signs of slowing down. It has grown by more than two-hundred percent in the last seven years! That includes local searches for dental practices, and ignoring this Read more…
Your website is an essential tool in driving new patients to your dental practice. It’s the way new patients find out what they need to know: the services you offer, your contact information, and where you are located. Is your site getting stale? There are plenty of good reasons to Read more…
In many ways, dentistry is a buyer’s market: there are a lot of dental offices out there for people to choose from. But there are a lot of new patients out there, too, and marketing your practice so they can find you is essential to your long-term success. The best place to do Read more…
The Internet has impacted virtually ever facet of modern life, including the way dental practices attract new patients. Marketing your practice online has proven to be far more effective than traditional marketing at reaching new patients. How so? The people you reach aren’t just new patients, they’re the right patients. Online marketing enables Read more…