{"id":131,"date":"2015-04-09T18:22:40","date_gmt":"2015-04-09T18:22:40","guid":{"rendered":"http:\/\/prospecta.dentalcmo.com\/?page_id=131"},"modified":"2025-01-16T09:13:24","modified_gmt":"2025-01-16T16:13:24","slug":"about-us","status":"publish","type":"page","link":"https:\/\/dev.prospectamarketing.com\/?page_id=131","title":{"rendered":"Meet the Executive Team"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"131\" class=\"elementor elementor-131\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88a2b60 e-flex e-con-boxed e-con e-parent\" data-id=\"88a2b60\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;wave-brush&quot;,&quot;shape_divider_bottom&quot;:&quot;wave-brush&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" data-negative=\"false\">\n\t\t\t<svg 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d=\"M15.6,13.2c0-0.1,4.3,0,6.7,0.5c2.4,0.5,5,1.9,5,2c0,0.1-2.7-0.8-5.1-1.4\tC19.9,13.7,15.7,13.3,15.6,13.2z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96ddaed e-con-full e-flex e-con e-child\" data-id=\"96ddaed\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-062bd6e elementor-widget elementor-widget-heading\" data-id=\"062bd6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lane Anderson<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b66cbf8 elementor-widget elementor-widget-image\" data-id=\"b66cbf8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"1000\" src=\"https:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2025\/01\/lane-anderson.jpg\" class=\"attachment-large size-large wp-image-3681\" alt=\"\" srcset=\"https:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2025\/01\/lane-anderson.jpg 768w, https:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2025\/01\/lane-anderson-225x300.jpg 225w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">CEO &amp; Founder<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-456e4cb e-con-full e-flex e-con e-child\" data-id=\"456e4cb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9c45fd elementor-widget elementor-widget-text-editor\" data-id=\"b9c45fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For more than 30 years, Lane Anderson has been engaged in developing successful marketing to reach target consumers and build businesses. He managed marketing for national brands at Kraft Foods in Glenview, IL and also developed new consumer products there, including DiGiorno Fresh Pastas and Sauces. Later as a principal with a strategy and new product development partnership in Denver, he and his partners developed new products for Monsanto, Dreyer\u2019s Grand Ice Cream, and acquisition by Bain Capital in Boston.<\/p><p>Lane founded ProspectaMarketing in 2003. Specializing in sourcing new patients profitably for dental practices across the U.S. and Canada, ProspectaMarketing has developed a unique and thorough approach to dental internet marketing that provides online visibility, financial accountability, and ongoing refinement and improvement. They have helped practices generate millions and millions of dollars of new patient revenue from internet search marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0bcf197 e-flex e-con-boxed e-con e-parent\" data-id=\"0bcf197\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40bdd3b elementor-widget elementor-widget-spacer\" data-id=\"40bdd3b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7eaff5f e-flex e-con-boxed e-con e-parent\" data-id=\"7eaff5f\" data-element_type=\"container\" 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d=\"M15.6,13.2c0-0.1,4.3,0,6.7,0.5c2.4,0.5,5,1.9,5,2c0,0.1-2.7-0.8-5.1-1.4\tC19.9,13.7,15.7,13.3,15.6,13.2z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23cc4f4 e-con-full e-flex e-con e-child\" data-id=\"23cc4f4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec5906 elementor-widget elementor-widget-heading\" data-id=\"6ec5906\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brent Hicken<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f2486a elementor-widget elementor-widget-image\" data-id=\"1f2486a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2025\/01\/brent-hicken.jpg\" class=\"attachment-large size-large wp-image-3682\" alt=\"\" srcset=\"https:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2025\/01\/brent-hicken.jpg 768w, https:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2025\/01\/brent-hicken-300x200.jpg 300w, https:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2025\/01\/brent-hicken-360x240.jpg 360w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Vice President &amp; Chief Technology Officer<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3334088 e-con-full e-flex e-con e-child\" data-id=\"3334088\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb349c elementor-widget elementor-widget-text-editor\" data-id=\"cfb349c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFrom software programming to marketing, Brent has acquired a broad range of expertise that has helped him grow businesses. At Anderson Consulting in Chicago, IL, he developed financial reporting software, with an application that received such acclaim, it was quickly rolled out to the worldwide organization. At Kraft Foods, he worked in technical and managerial positions in the Advertising and Consumer Promotions and Sales divisions. He has developed and grown his own real estate subscription business.\n\nFor the past 10 years at ProspectaMarketing, Brent has helped dental practices grow their businesses through smart internet search marketing. He helped conceptualize and develop a customized tracking and follow-up tool specifically designed for dental practices to improve their lead tracking and conversion rates and to understand the return on their internet marketing investment. He also leads the Search Engine Optimization team and oversees the technical development of websites being built by our webmaster partners.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd1b50a e-flex e-con-boxed e-con e-parent\" data-id=\"fd1b50a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2dcc14 elementor-widget elementor-widget-spacer\" data-id=\"b2dcc14\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cbd13c e-flex e-con-boxed e-con e-parent\" data-id=\"6cbd13c\" 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d=\"M15.6,13.2c0-0.1,4.3,0,6.7,0.5c2.4,0.5,5,1.9,5,2c0,0.1-2.7-0.8-5.1-1.4\tC19.9,13.7,15.7,13.3,15.6,13.2z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3db743d e-con-full e-flex e-con e-child\" data-id=\"3db743d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4c2f10 elementor-widget elementor-widget-heading\" data-id=\"d4c2f10\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Barb Kottenstette<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34722fb elementor-widget elementor-widget-image\" data-id=\"34722fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2025\/01\/barb-kottenstette-headshot-edited-683x1024-1.jpeg\" class=\"attachment-large size-large wp-image-3683\" alt=\"\" srcset=\"https:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2025\/01\/barb-kottenstette-headshot-edited-683x1024-1.jpeg 683w, https:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2025\/01\/barb-kottenstette-headshot-edited-683x1024-1-200x300.jpeg 200w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Vice President of Paid Advertising &amp; Customer Care<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccc3b25 e-con-full e-flex e-con e-child\" data-id=\"ccc3b25\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-971d80d elementor-widget elementor-widget-text-editor\" data-id=\"971d80d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAfter graduating Cum Laude from Hollins University, Barb Kottenstette helped manage operations and fulfilled financial accounting roles in a variety of industries, including HUD mortgage loans, oil, and gas equity research, culinary design and children\u2019s toy manufacturing and distribution.\n\nIn 2006, Barb joined ProspectaMarketing and now leads the Paid Search Marketing team and support staff. She also administers Human Resource functions for ProspectaMarketing. As a dedicated and motivated SEM professional, she helps to keep our clients\u2019 paid advertising accounts focused and productive.\n\nShe has developed systems to organize and track the reporting and ad budgeting and plays a key role in managing our partner\/client analyses to improve their marketing performance.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lane Anderson CEO &amp; Founder For more than 30 years, Lane Anderson has been engaged in developing successful marketing to reach target consumers and build businesses. He managed marketing for national brands at Kraft Foods in Glenview, IL and also developed new consumer products there, including DiGiorno Fresh Pastas and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3821,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-131","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/pages\/131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=131"}],"version-history":[{"count":4,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/pages\/131\/revisions"}],"predecessor-version":[{"id":3687,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/pages\/131\/revisions\/3687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/media\/3821"}],"wp:attachment":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}