{"id":1973,"date":"2020-03-16T08:00:06","date_gmt":"2020-03-16T08:00:06","guid":{"rendered":"https:\/\/prospectamarketing.com\/?p=1973"},"modified":"2020-03-16T08:00:06","modified_gmt":"2020-03-16T08:00:06","slug":"social-media-dentistry","status":"publish","type":"post","link":"https:\/\/dev.prospectamarketing.com\/?p=1973","title":{"rendered":"Social Media and Dentistry"},"content":{"rendered":"

Chances are you are using social media in your dental practice, at least to some degree. Are you using it to its fullest potential? Not all dental practices do \u2013 and\u00a0that amounts to wasted opportunity.<\/p>\n

\"shutterstock_1191153421\"<\/a>You may think of social media as a harmless diversion; a way to pass the time on interesting but not very important subjects. The reality is that people enjoy seeing off-topic posts from dentists. Social media can help you find new patients, and retain them for years to come.<\/p>\n

“Social media” is, of course, an umbrella term that refers to numerous platforms. But surveys show that Facebook is, by far, the dominant force. Most dental practices have a Facebook presence, and some even allow their patients to use it to request an appointment.<\/p>\n

One study says that for some practices, Facebook directs as many new patients their way as does conventional word-of-mouth.<\/p>\n

Content<\/h4>\n

And what sort of content is being posted by dental practices? You might think that another\u00a0article\u00a0reminding people to\u00a0have a checkup twice a year would receive a collective yawn. Yet seventy-eight percent of what dental practices are posting, across the board, is dentistry-related.<\/p>\n

That said, it is also true that people \u2013 that is,\u00a0your would-be patients \u2013 love to see that it’s mostly ordinary people who work in dental offices. The topics that dental practices post about commonly include:<\/p>\n