{"id":1995,"date":"2020-04-15T08:00:11","date_gmt":"2020-04-15T08:00:11","guid":{"rendered":"https:\/\/prospectamarketing.com\/?p=1995"},"modified":"2020-04-15T08:00:11","modified_gmt":"2020-04-15T08:00:11","slug":"online-video-a-must-for-your-practice-prospectamarketing","status":"publish","type":"post","link":"https:\/\/dev.prospectamarketing.com\/?p=1995","title":{"rendered":"Online Video: A Must For Your Practice"},"content":{"rendered":"<p><em>Lights, camera, action!<\/em><\/p>\n<p>You may not associate those words with your dental practice, but you probably should. Video is becoming more critcial to online marketing every day, and potential new patients visiting your website expect it. If you don&#8217;t take advantage of that, you&#8217;re going to start looking outdated.<\/p>\n<p><a href=\"http:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2020\/04\/shutterstock_311825123_resized.jpg\" rel=\"attachment wp-att-2085\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-2085 alignright\" src=\"http:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2020\/04\/shutterstock_311825123_resized-300x200.jpg\" alt=\"shutterstock_311825123_resized\" width=\"300\" height=\"200\" srcset=\"https:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2020\/04\/shutterstock_311825123_resized-300x200.jpg 300w, https:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2020\/04\/shutterstock_311825123_resized-1024x683.jpg 1024w, https:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2020\/04\/shutterstock_311825123_resized-768x513.jpg 768w, https:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2020\/04\/shutterstock_311825123_resized-1536x1025.jpg 1536w, https:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2020\/04\/shutterstock_311825123_resized-2048x1367.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>If you&#8217;re skeptical, consider this: <em>eighty percent<\/em> of all content consumed on the Internet is in the form of video! That doesn&#8217;t mean you have to create a summer blockbuster for your site. It does mean that video is a golden opportunity for your practice to strut its stuff.<\/p>\n<p>For example: you can create a video library on your site with half a dozen or so short videos. Engage site visitors by presenting your office as a friendly, welcoming place. Explain procedures and answer common questions. Make the videos short and easy to understand, and customized to your practice.<\/p>\n<p>The benefits to this include\u00a0establishing you as an authority, which in turn boosts\u00a0your online reputation. It also improves your ranking in search engine results. You&#8217;ll gain new patients and retain current ones.<\/p>\n<p>This is not an expensive or time-consuming strategy, either. None of it needs to be fancy. You probably already have most of what you need: a smartphone that shoots video, and has simple editing software on it. Enlist someone in your office to shoot and edit the footage. As you all get more comfortrable with making them, improve\u00a0your videos by watching\u00a0production tutorials on YouTube.<\/p>\n<p>With a little\u00a0thought, producing fun and informative videos for your site will engage your patients and yield a positive return. ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices. We use the tools of Internet search marketing to help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting\u00a0<a href=\"https:\/\/prospectamarketing.com\/about-us\/\">Lane Anderson<\/a>\u00a0toll-free at\u00a0<strong>1-877-322-4440 Ext 101<\/strong>, by email using the form on our\u00a0<strong><a href=\"https:\/\/prospectamarketing.com\/contact-us\/\">Contact Us page<\/a><\/strong>, or online at\u00a0<strong><a href=\"https:\/\/prospectamarketing.com\/\">ProspectaMarketing.com<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lights, camera, action! You may not associate those words with your dental practice, but you probably should. Video is becoming more critcial to online marketing every day, and potential new patients visiting your website expect it. If you don&#8217;t take advantage of that, you&#8217;re going to start looking outdated. If [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[8,11,16],"tags":[],"class_list":["post-1995","post","type-post","status-publish","format-standard","hentry","category-internet-dental-marketing","category-local-internet-marketing","category-video"],"_links":{"self":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/1995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1995"}],"version-history":[{"count":0,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/1995\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}