{"id":21,"date":"2010-02-08T17:06:38","date_gmt":"2010-02-08T23:06:38","guid":{"rendered":"https:\/\/prospectamarketing.com\/Blog\/?p=21"},"modified":"2010-02-08T17:06:38","modified_gmt":"2010-02-08T23:06:38","slug":"20-ways-to-win-with-internet-dental-marketing","status":"publish","type":"post","link":"https:\/\/dev.prospectamarketing.com\/?p=21","title":{"rendered":"20 Ways to Win with Internet Dental Marketing"},"content":{"rendered":"<p>We just returned from the Crown Council Annual Event in San Antonio.  What a great group of Eagles who flock together in this organization to learn from each other, improve their practices and give back.  It was a great opportunity to spend a few days with those who attended.<\/p>\n<p>On Saturday afternoon, I presented a workshop on &#8220;20 Ways to Win with Internet Marketing&#8221;.\u00a0 The internet has become a critical source of new patient traffic, but doing it right makes all the difference. If you did not have a chance to attend, here is a list that we shared with those who were there, broken into three areas:<\/p>\n<p><strong><em>Strategy Development<\/em><\/strong><br \/>\n1.\u00a0  Effective Targeting<br \/>\n2.\u00a0  Proper Messaging<br \/>\n3.\u00a0  Consistent Branding<br \/>\n4.\u00a0  Channel Strategies<br \/>\n5. \u00a0 Results Analysis<\/p>\n<p><strong><em>Driving Traffic<\/em><\/strong><br \/>\n6.\u00a0 Meaningful SEO (Search Engine Optimization)<br \/>\n7. \u00a0 Targeted Paid Advertising (PPC)<br \/>\n8.\u00a0\u00a0 Hard-Working Domain Name(s)<br \/>\n9. \u00a0 Informative Website Content<br \/>\n10. Purposeful Blogging<br \/>\n11.\u00a0 Optimized Video<br \/>\n12. Newsworthy Press Releases<br \/>\n13. Developed Social Sites<br \/>\n14. Enhanced Local Listings<br \/>\n15. Online Testimonials<br \/>\n16. Targeted Micro-Sites<\/p>\n<p><em><strong>Converting Prospects<\/strong><\/em><br \/>\n17. Enticing Promotions<br \/>\n18. Innovative Phone Tool<br \/>\n19. Immediate Click to Call<br \/>\n20. Convenient Lead Form<\/p>\n<p><em><strong>Bonus<\/strong><\/em><\/p>\n<p>\u2022 Follow-up<\/p>\n<p>\u2022 Continual Tracking to Learn What is Working<\/p>\n<p>There was much more in our discussion.\u00a0 However, in considering ways to reach and convert key prospects as part of your internet dental marketing, this is a good starting list of things that will help you achieve success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Saturday afternoon, I presented a workshop on &#8220;20 Ways to Win with Internet Marketing&#8221;.  The internet has become a critical source of new patient traffic, but doing it right makes all the difference. If you did not have a chance to attend, here is a list that we shared with those who were there.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[9,11,12],"tags":[35,38],"class_list":["post-21","post","type-post","status-publish","format-standard","hentry","category-internet-marketing","category-local-internet-marketing","category-online-reviews","tag-internet-dental-marketing","tag-local-internet-marketing"],"_links":{"self":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21"}],"version-history":[{"count":0,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/21\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}