![\"shutterstock_692979352_resized\"](\"http:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2020\/08\/shutterstock_692979352_resized.jpg\")
<\/a>It is no longer\u00a0enough for dentists to simply hang out their shingle; you need to let\u00a0people\u00a0know you’re there. That’s where\u00a0your local listing comes in: you give your practice a high profile on the Internet. That means presenting essential information that is accurate, consistent, relevant, and easy to find online.<\/p>\nYour Online Presence<\/h4>\n
The vast majority of people, upwards of ninety percent, go online when they are looking for a local business. Nowadays most of these are by smartphone or tablet.<\/p>\n
- \n
- 68% of online searches<\/strong>\u00a0for health care providers, such as\u00a0dentists, are done on a mobile device<\/li>\n
- 50% of mobile users<\/strong> are likely to contact a business they find via a local search within twenty-four hours<\/li>\n
- 78% of these users<\/strong> become customers (or patients)<\/li>\n<\/ul>\n
All of this\u00a0bears out the importance of optimizing your online presence. You’ll rank higher in search engine results and make a great first impression, leading to new patients.<\/p>\n
So, how do you influence your practice’s ranking in search engine results?<\/p>\n
Google My Business<\/h4>\n
Google My Business (GMB) is a powerful and free tool.\u00a0You have probably seen Google My Business listings, even if you aren’t familiar with that term.\u00a0GMB listings is the information\u00a0that shows up at the top of a local business search in the form of maps, contact information, and even patient reviews.<\/p>\n
Getting started with GMB is as simple as signing into your Google account,\u00a0filling out a form, and submiting it for verification. From there an old-fashioned postcard with a verification code will be sent to you, usually within a few weeks. You’re off and running!<\/p>\n
Sound at all daunting? ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing, including local listings and Google My Business. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting\u00a0Lane Anderson<\/a><\/strong>\u00a0toll-free at\u00a01-877-322-4440 Ext 101<\/strong>, by email using the form on our\u00a0Contact Us page<\/a><\/strong>, or online at\u00a0ProspectaMarketing.com<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"
Experts in the culinary arts have a saying: the first bite is with the eye. To put it another way, first impressions matter. Your dental practice can make an excellent first impression on potential new patients by optimizing your local\u00a0search engine presence. It is no longer\u00a0enough for dentists to simply […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2202","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/2202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2202"}],"version-history":[{"count":0,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/2202\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- 50% of mobile users<\/strong> are likely to contact a business they find via a local search within twenty-four hours<\/li>\n