![\"527791774_edit_01\"](\"http:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2020\/09\/527791774_edit_01.jpg\")
<\/a>Is your site getting stale? There are plenty of good reasons to think about updating it. There are two options: a website redesign, and a website refresh.<\/p>\nAs the name suggests, a website redesign is a complete overhaul of your site. If there has been a significant change to the practice, like new ownership, or if it looks outdated or delivers an unsatisfactory user experience,\u00a0a redesign may be in order.<\/p>\n
It’s a major undertaking, though, and a site refresh may be the more efficient route. A typical refresh involves tweaking its navigation with menu changes, adding or deleting content, and other simple changes.<\/p>\n
Reasons<\/h4>\n
Whichever works best for you, there are lots of reasons to consider updating your dental practice website with a refresh or a redesign.<\/p>\n
- \n
- Is it mobile-friendly?<\/strong>\u00a0The use of smartphones has grown a whopping 222% since 2013, and that will only increase. Today, users expect<\/em> a mobile-optimized experience.<\/li>\n
- Is it up-to-date?<\/strong>\u00a0Is your site compatible with all of the most common web browsers? Web standards change frequently and it’s essential to keep your site’s underlying source code up-to-date.<\/li>\n
- Are its calls-to-action effective?<\/strong>\u00a0A call to action (CTA) is something meant to\u00a0get a site visitor\u00a0to do something specific, like call your office or click a\u00a0link to related content. Improving CTAs help convert visitors into new patients.<\/li>\n
- Is its content relevant?<\/strong> Are you offering new services, or no longer offering other ones? Are there new members to your dental team? Updating your site’s content ensures visitors get the reliable and useful information that leads them to schedule an appointment.<\/li>\n<\/ul>\n
Improving your dental practice website with a site refresh or even a redesign will improve the user experience and bring new patients to your office. It’s a worthwhile undertaking, but a major one.\u00a0ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting\u00a0Lane Anderson<\/a><\/strong>\u00a0toll-free at\u00a01-877-322-4440 Ext 101<\/strong>, by email using the form on our\u00a0Contact Us page<\/a><\/strong>, or online at\u00a0ProspectaMarketing.com<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"
Your website is an essential tool in driving new patients to your dental practice. It’s the way new patients find out what they need to know: the services you offer, your contact information, and where you are located. Is your site getting stale? There are plenty of good reasons to […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[8,11,14,17],"tags":[],"class_list":["post-2262","post","type-post","status-publish","format-standard","hentry","category-internet-dental-marketing","category-local-internet-marketing","category-search-engine-optimization","category-websites"],"_links":{"self":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/2262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2262"}],"version-history":[{"count":0,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/2262\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Is it up-to-date?<\/strong>\u00a0Is your site compatible with all of the most common web browsers? Web standards change frequently and it’s essential to keep your site’s underlying source code up-to-date.<\/li>\n