{"id":2458,"date":"2021-02-01T08:00:15","date_gmt":"2021-02-01T08:00:15","guid":{"rendered":"https:\/\/prospectamarketing.com\/?p=2458"},"modified":"2021-02-01T08:00:15","modified_gmt":"2021-02-01T08:00:15","slug":"branded","status":"publish","type":"post","link":"https:\/\/dev.prospectamarketing.com\/?p=2458","title":{"rendered":"Branded!"},"content":{"rendered":"

\"1405412345<\/a>As a health care professional you may have to remind yourself\u00a0sometimes that your\u00a0practice is equal parts\u00a0dental office and business. As a business it needs to stand apart from all the other practices in town. And to do that, it needs a consistent, identifiable brand.<\/p>\n

The word “brand” may make you think about a logo, or the appearance of a website. These are just elements<\/em> of a brand. What, then, is a brand? In\u00a0a nutshell, it is the totality of the way your patients perceive you.<\/p>\n

The Recognition Factor<\/h4>\n

People are most comfortable with the things they are familiar with. The purpose of branding your dental practice is to promote recognition, and an inviting, positive image. When branding is done right, people will feel at ease with you. They’ll feel good about developing a lasting patient-dentist relationship, and with recommending your services to their friends and co-workers.<\/p>\n

The elements of your brand range from the tangible to the intangible:<\/p>\n