{"id":2543,"date":"2021-04-14T08:00:56","date_gmt":"2021-04-14T08:00:56","guid":{"rendered":"https:\/\/prospectamarketing.com\/?p=2543"},"modified":"2021-04-14T08:00:56","modified_gmt":"2021-04-14T08:00:56","slug":"label-new-online-reviews","status":"publish","type":"post","link":"https:\/\/dev.prospectamarketing.com\/?p=2543","title":{"rendered":"Label Me New: Online Reviews"},"content":{"rendered":"

\"1713552559\"Virtually\u00a0everyone is on the Internet, and\u00a0most of us use it to decide whether we will go to one local business or another.\u00a0We read online reviews, like those on Google My Business,\u00a0to help us make up our\u00a0minds. Dental practices rank among the very top of the local businesses people read reviews about.<\/p>\n

These reviews are written by other consumers \u2013 everyday people, your friends and neighbors \u2013 and because of this, they carry an enormous amount of weight.<\/p>\n

When it comes to online reviews, the newer they are the better. As we reported here earlier this year<\/a>,\u00a0most of those who read online reviews won’t bother with one that is more than a month old.<\/p>\n

Label Me!<\/h4>\n

Google, of course, is well aware of this. Late last year the search engine giant began testing a label on Google My Business reviews that identified which ones were “new” \u2013 that is, no more than one month old. It appears Google liked the results, because that “new” label began to appear regularly in local reviews this spring. That means that consumers can, at a glance, now identify the freshest, most relevant reviews.<\/p>\n

Never underestimate the power of fresh reviews.<\/p>\n