{"id":2589,"date":"2021-05-17T08:00:18","date_gmt":"2021-05-17T08:00:18","guid":{"rendered":"https:\/\/prospectamarketing.com\/?p=2589"},"modified":"2021-05-17T08:00:18","modified_gmt":"2021-05-17T08:00:18","slug":"hows-your-website-doing","status":"publish","type":"post","link":"https:\/\/dev.prospectamarketing.com\/?p=2589","title":{"rendered":"How&#8217;s Your Website Doing?"},"content":{"rendered":"<p><a href=\"http:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2021\/05\/1714405528-edit-1.jpg\" rel=\"attachment wp-att-2595\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-2595 alignright\" src=\"http:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2021\/05\/1714405528-edit-1-300x275.jpg\" alt=\"Highly,Qualified,Young,Black,Dentist,Posing,At,Clinic,Over,Modern\" width=\"300\" height=\"275\" srcset=\"https:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2021\/05\/1714405528-edit-1-300x275.jpg 300w, https:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2021\/05\/1714405528-edit-1-1024x938.jpg 1024w, https:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2021\/05\/1714405528-edit-1-768x703.jpg 768w, https:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2021\/05\/1714405528-edit-1.jpg 1115w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Your dental website may not wear out the way a toothbrush or\u00a0a pair of shoes will \u2013 but websites do wear out. Don&#8217;t let that happen. If you can&#8217;t remember the last time you updated yours, the time to do it is now.<\/p>\n<p>Websites are powerful communication tools, and it&#8217;s important that you take full advantage of everything\u00a0yours\u00a0can do.\u00a0Its main purpose is to bring new patients to your practice: that is, to convert site visitors into patients.\u00a0To do so it\u00a0should be sleek, modern, and deliver a positive user experience.<\/p>\n<h4>What Users Don&#8217;t Like<\/h4>\n<p>When a website is old and obsolete, users can tell \u2013 and they will not explore\u00a0it in any depth.\u00a0Most users form instant opinions about sites\u00a0based on appearance. Studies show that if they don&#8217;t like what they see, they will leave within fifteen seconds!<\/p>\n<p>Users\u00a0have high\u00a0expectations when it comes to content, too. Among the things that turn them off are:<\/p>\n<ul>\n<li><strong>An unpleasant experience.<\/strong>\u00a0Important website elements include\u00a0an uncluttered design, a high level of functionality, easy navigation, and high-resolution graphics.<\/li>\n<li><strong>Lack of information.<\/strong> Sixty-five percent of users are looking for contact information, and eighty-six percent want to know about services and products.\u00a0They\u00a0also want to see patient\u00a0reviews and social media links.<\/li>\n<li><strong>It seems outdated.<\/strong>\u00a0The Internet is contantly changing. Users expect the sites they visit to deliver what they want, but if your site is too old it may not be able to.<\/li>\n<\/ul>\n<h4>What Users Do Like<\/h4>\n<p>The points above are among the things most users don&#8217;t care for and won&#8217;t put up with. What, then, are the things that matter most?<\/p>\n<p>In addition to site appearance, the most important thing is to show what is unique about your practice: what you have to offer that\u00a0others\u00a0don&#8217;t.\u00a0This may\u00a0include:<\/p>\n<ul>\n<li>Evening and\/or weekend hours<\/li>\n<li>Same-day appointments<\/li>\n<li>Same-day dental implants<\/li>\n<li>Multi-lingual office<\/li>\n<li>Financing options<\/li>\n<\/ul>\n<p>When it comes to your dental website, user experience is paramount! It must keep up with the times.\u00a0Updating your site\u00a0may mean anything from content revision to a complete design overhaul.<\/p>\n<p>Need some guidance? ProspectaMarketing\u00a0is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting\u00a0<strong><a href=\"https:\/\/prospectamarketing.com\/about-us\/\">Lane Anderson<\/a><\/strong>\u00a0toll-free at\u00a0<strong>1-877-322-4440 Ext 101<\/strong>, by email using the form on our\u00a0<strong><a href=\"https:\/\/prospectamarketing.com\/contact-us\/\">Contact Us page<\/a><\/strong>, or online at\u00a0<strong><a href=\"https:\/\/prospectamarketing.com\/\">ProspectaMarketing.com<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your dental website may not wear out the way a toothbrush or\u00a0a pair of shoes will \u2013 but websites do wear out. Don&#8217;t let that happen. If you can&#8217;t remember the last time you updated yours, the time to do it is now. Websites are powerful communication tools, and it&#8217;s [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2589","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/2589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2589"}],"version-history":[{"count":0,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/2589\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}