{"id":2809,"date":"2021-11-01T08:00:23","date_gmt":"2021-11-01T08:00:23","guid":{"rendered":"https:\/\/prospectamarketing.com\/?p=2809"},"modified":"2021-11-01T08:00:23","modified_gmt":"2021-11-01T08:00:23","slug":"dentists-can-google-find","status":"publish","type":"post","link":"https:\/\/dev.prospectamarketing.com\/?p=2809","title":{"rendered":"Dentists: Can Google Find You?"},"content":{"rendered":"<p><a href=\"http:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2021\/10\/284500364-edit-1.jpg\" rel=\"attachment wp-att-2811\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-2811 alignright\" src=\"http:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2021\/10\/284500364-edit-1-300x226.jpg\" alt=\"Portrait,Of,Dental,Nurse,In,Dentists,Surgery\" width=\"300\" height=\"226\" srcset=\"https:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2021\/10\/284500364-edit-1-300x226.jpg 300w, https:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2021\/10\/284500364-edit-1-1024x773.jpg 1024w, https:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2021\/10\/284500364-edit-1-768x580.jpg 768w, https:\/\/dev.prospectamarketing.com\/wp-content\/uploads\/2021\/10\/284500364-edit-1.jpg 1141w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Everyone uses search engines to find\u00a0things on the Internet, and that includes finding dentists.\u00a0A staggering 3.5 <em>billion<\/em> Google searches are done every single day! When someone is looking for a dentist, where your practice ranks makes all the difference.<\/p>\n<p>&#8220;Ranking&#8221; refers where\u00a0you show up on search results pages. The higher you rank, the better. Appearing on the first page of search results is best of all; it increases traffic to your practice website. Studies show that only fifteen percent of users go on to the second results page, and after that \u2013 well, it really drops off. You probably know this from personal experience.<\/p>\n<h2>Google\u00a0and SEO<\/h2>\n<p>The way users find you is influenced by a process called search engine optimization, or SEO. It means that website content is designed and written in a way that attracts the search engines.<\/p>\n<p>While being on the first page of search results is ideal, best of all is making it to the very top position.<\/p>\n<ul>\n<li>The first organic result has a click-through rate greater than twenty-five percent.<\/li>\n<li>The top spot gets thirty-three percent of clicks.<\/li>\n<\/ul>\n<p>Influencing search results with SEO is a specialized process that includes:<\/p>\n<ul>\n<li><strong>Keywords:<\/strong> specific terms and phrases users search for, like &#8220;teeth whitening.&#8221;<\/li>\n<li><strong>Strategically placing keywords<\/strong>. They should be in titles, subheads, within URLs, and elsewhere.<\/li>\n<li><strong>Great content.<\/strong>\u00a0Site visitors are looking for your expertise, so this is very influential. Your content should\u00a0include keywords, of course \u2013 though not to excess.<\/li>\n<li><strong>Fresh content.<\/strong> Search engines know how old content is, and newer is better.\u00a0Content should be updated\u00a0regularly.<\/li>\n<li><strong>Making your site user-friendly.<\/strong>\u00a0A positive user experience on your site \u2013 by making it pleasing to look at, easy to navigate, and providing what visitors are looking for \u2013 is paramount.<\/li>\n<\/ul>\n<p>Reaching that coveted first page of search results is easier said than done, but expert help is available. ProspectaMarketing\u00a0is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting\u00a0<strong><a href=\"https:\/\/prospectamarketing.com\/about-us\/\" target=\"_blank\">Lane Anderson<\/a><\/strong>\u00a0toll-free at\u00a0<strong>1-877-322-4440 Ext 101<\/strong>, by email using the form on our\u00a0<strong><a href=\"https:\/\/prospectamarketing.com\/contact-us\/\" target=\"_blank\">Contact Us page<\/a><\/strong>, or online at\u00a0<strong><a href=\"https:\/\/prospectamarketing.com\/\" target=\"_blank\">ProspectaMarketing.com<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone uses search engines to find\u00a0things on the Internet, and that includes finding dentists.\u00a0A staggering 3.5 billion Google searches are done every single day! When someone is looking for a dentist, where your practice ranks makes all the difference. &#8220;Ranking&#8221; refers where\u00a0you show up on search results pages. The higher [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-2809","post","type-post","status-publish","format-standard","hentry","category-internet-dental-marketing","category-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/2809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2809"}],"version-history":[{"count":0,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/2809\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}