{"id":3153,"date":"2022-08-15T08:00:53","date_gmt":"2022-08-15T08:00:53","guid":{"rendered":"https:\/\/prospectamarketing.com\/?p=3153"},"modified":"2022-08-15T08:00:53","modified_gmt":"2022-08-15T08:00:53","slug":"seo-friendly-blog-posts-five-easy-steps","status":"publish","type":"post","link":"https:\/\/dev.prospectamarketing.com\/?p=3153","title":{"rendered":"SEO-Friendly Blog Posts: 5 Easy Steps"},"content":{"rendered":"

\"\"So, you are a dental professional who keeps up with\u00a0our\u00a0blog\u00a0posts and you have taken our advice on the importance of blogs in\u00a0marketing. You have set up a solid website with appealing design, informative text blurbs, attractive images, and you have added a WordPress blog to it in order to generate fresh content. Now, you are staring at a blank\u00a0page\u00a0and wondering how to go about writing your first blog post. ProspectaMarketing can help!<\/p>\n

If you haven’t followed all these steps yet, make sure to check out our previous\u00a0articles covering topics like the power\u00a0of the blog<\/a>,\u00a0engaging website copy<\/a>, appealing visual media<\/a>, local SEO tips<\/a>, and Google indexing strategies<\/a>. If you have<\/em>, then you have likely already read these\u00a0articles and are wondering how to go about crafting a blog post that will have a good chance of getting picked up by Google’s bots and wind up\u00a0high on search engine results.<\/p>\n

Our team has put together a list of tips to get you writing and to ensure you adhere to SEO-friendly parameters, in order to further maximize your visibility and the impact your dental practice can have.<\/p>\n

5 Easy-To-Follow Guidelines<\/strong><\/p>\n

    \n
  1. Use Proper Headers, Footers, and Contact Info:<\/strong>\u00a0Guiding your reader’s eye to accessible information about the practice is a crucial part of any blog post. Before you write any text content, ensure you have a good title and that contact info is available somewhere in the post. Your best bet is the bottom, so craft a footer with large, easy-to-read text that details your practices official name, address, phone number, website and\/or e-mail. Make sure to place it at the bottom of any and all blog posts, to create a sense of uniformity and professionalism in your blog.<\/li>\n
  2. Make Use of the Official Practice Name:<\/strong> We recommend using the name of the practice twice in every blog post; once at the beginning and once at the end. Doing it\u00a0only once – or not at all –\u00a0might mean it fails to stick in your reader’s mind.\u00a0However, doing it too much will stink to a reader of generic SEO fodder.<\/li>\n
  3. Include Unique Location Names:<\/strong> When it comes to creating content that is attractive to Google index bots and search engines, location-specific\u00a0vocabulary\u00a0is key. What better way to make your writing stand out than to mention uniquely-named\u00a0locations that your practice serves? Do it at least once during the actual text, and consider adding it to the title, if applicable. “Quick Toothache Solutions” is a good title; “Quick Toothache Solutions in Silverton, CO” is better.<\/li>\n
  4. Start With A Story Or A Quote:<\/strong> In the end, writing is all about story; even advertising copy. Pick a good quote about teeth or smiling\u00a0and place it at the top of your post.\u00a0Or start with an interesting patient anecdote – make sure to omit any names or personal details! This\u00a0might kickstart some ideas and help you structure the rest of the blog post.<\/li>\n
  5. Adhere To A Structure:\u00a0<\/strong>A blog post is like a good essay; it presents\u00a0a persuasive argument,\u00a0offers supporting evidence for it, and wraps up with a conclusion\u00a0on\u00a0the general benefit of the position being argued. Anything you can write will follow these steps. Use sub-headers to separate each of these\u00a0sections.\u00a0Come up with an attractive title for each one. For example, if you’re stuck on a blog post about a new teeth whitening service your practice is offering, write a header like “Tooth Whitening News for Norfolk Residents,” then write two sub-headers like “Why Choose This New Method?” and “The Name of Practice Difference.” Just like that, you have the basic structure for a blog post, complete with an introduction\u00a0to the idea, supporting arguments, and a conclusion that brings it all together.<\/li>\n<\/ol>\n

    Just Start Writing<\/strong><\/p>\n

    The most important tip is to start creating content.\u00a0In modern philosophy, there is a concept known as the\u00a0infinite monkey theorem. It presents the idea\u00a0that, if a monkey hits random keys\u00a0on a\u00a0typewriter\u00a0for an\u00a0infinite\u00a0amount of time, it\u00a0will eventually write the complete works of William Shakespeare. Many take this to mean that there is no way to be original, as random chance could produce the same result as an artist, given time. At ProspectaMarketing, we believe that, since\u00a0this feat would take an infinite amount of time, it is also proof of all the unique permutations that exist between the random text and Hamlet.<\/p>\n

    This means you are very unlikely to write something stale, repetitive, and worded exactly the same as another blog post. You would have to sit in your chair for an infinite amount of time in order to achieve the same exact thoughts, worded the same exact same way, as someone else! So, just start writing! We guarantee that, as long as you come up with\u00a0the text\u00a0yourself, both your potential patients and, more importantly, the Google algorithm, will view it as unique copy and respond to it organically.<\/p>\n

    If you represent a dental practice that needs help writing blog posts, ProspectaMarketing offers a wide\u00a0selection of blogging services, ranging from basic to fully customized. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting\u00a0Lane Anderson<\/a><\/strong>\u00a0toll-free at\u00a01-877-322-4440 Ext 101<\/strong>, by email using the form on our\u00a0Contact Us page<\/a><\/strong>, or online at\u00a0ProspectaMarketing.com<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    So, you are a dental professional who keeps up with\u00a0our\u00a0blog\u00a0posts and you have taken our advice on the importance of blogs in\u00a0marketing. You have set up a solid website with appealing design, informative text blurbs, attractive images, and you have added a WordPress blog to it in order to generate […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[3,6,8,14],"tags":[],"class_list":["post-3153","post","type-post","status-publish","format-standard","hentry","category-blogging","category-dental-advertising","category-internet-dental-marketing","category-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/3153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3153"}],"version-history":[{"count":0,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/3153\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}