The numbers are staggering:\u00a0forty thousand times per second, three and a half billion times each\u00a0day, 1.2 trillion times a year. That’s how often people\u00a0navigate to Google and types in\u00a0search terms.<\/p>\n
More and more\u00a0of these searches ask\u00a0about local businesses: show me\u00a0the auto mechanics\u00a0in\u00a0my town. Show me a\u00a0tree pruning service. All the pizza places.<\/em><\/p>\n This is as true for health care\u00a0as it is for everything else. Eighty-five percent of Internet users\u00a0turn to search engines when they’re looking for dentists and doctors.\u00a0An online presence is critical for any practice.<\/p>\n Search Engines Are Essential!<\/strong><\/p>\n Your practice has a website, right? A practice website is one of the most vital marketing tools available, because potential new patients read them.\u00a0If you don’t have one, they\u00a0may never find you.<\/p>\n Your practice website must be\u00a0user-friendly, and engaging to visitors. The goal is to convert them into new patients.<\/p>\n It also needs to\u00a0be mobile device-friendly. Mobile devices \u2013 smart phones in particular \u2013 are the device of choice for many Internet users, especially younger ones.\u00a0As recounted here<\/a> in February, mobile devices were being\u00a0used in more than 60% of dental searches by the end of 2017, and that is only likely to grow.<\/p>\n Optimize, Optimize<\/strong><\/p>\n Moreover, your site must be properly optimized. Internet users\u00a0tend to scan, whether they’re looking at Facebook or your practice’s website. And they prefer tiny bites.\u00a0The content on your\u00a0site should\u00a0be broken into short paragraphs with headings and bullet points, with plenty of images.<\/p>\n Another thing\u00a0about that content: with any Internet experience, people\u00a0like to feel they’re getting something from it. Your site should have informative content that is free of jargon, and makes a connection with visitors.<\/p>\n Where Are You?<\/strong><\/p>\n So how do Internet users find you online? The short answer is via search engines like Google, Yahoo and Bing. Your practice can have a unique listing\u00a0on local search engine sites. Listings\u00a0include basic\u00a0contact information, and also a map showing your location.<\/p>\n There are step-by-step instructions for getting your practice listed on Google My Business<\/a>, Yahoo Local<\/a>, and Bing Local<\/a>.<\/p>\n Properly marketing your dental practice is critical to any practice. It is also a discipline in and of itself. Prospecta Marketing specializes in using the Internet to find new patients for dental practices. To find out what Prospecta Marketing can do for you, contact Lane Anderson<\/a> toll-free at 1-877-322-4440 Ext 101<\/strong>, by email using the form on our Contact Us page<\/a><\/strong>, or online at\u00a0ProspectaMarketing.com<\/a>.<\/strong><\/p>\n <\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" The numbers are staggering:\u00a0forty thousand times per second, three and a half billion times each\u00a0day, 1.2 trillion times a year. That’s how often people\u00a0navigate to Google and types in\u00a0search terms. More and more\u00a0of these searches ask\u00a0about local businesses: show me\u00a0the auto mechanics\u00a0in\u00a0my town. Show me a\u00a0tree pruning service. All the […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[4,6,7,9,11,14,17],"tags":[],"class_list":["post-395","post","type-post","status-publish","format-standard","hentry","category-blogs","category-dental-advertising","category-dental-marketing","category-internet-marketing","category-local-internet-marketing","category-search-engine-optimization","category-websites"],"_links":{"self":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=395"}],"version-history":[{"count":0,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/395\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}