{"id":70,"date":"2012-05-21T16:04:36","date_gmt":"2012-05-21T22:04:36","guid":{"rendered":"https:\/\/prospectamarketing.com\/Blog\/?p=70"},"modified":"2012-05-21T16:04:36","modified_gmt":"2012-05-21T22:04:36","slug":"want-to-advertise-online-why-search-ads-make-more-sense-than-facebook","status":"publish","type":"post","link":"https:\/\/dev.prospectamarketing.com\/?p=70","title":{"rendered":"Want to Advertise Online?  Why Search Ads Make More Sense Than Facebook"},"content":{"rendered":"<p>Before you decide to shell out big bucks to advertise your business on Facebook, consider taking a cue from GM. The third largest advertiser in the U.S., <a href=\"http:\/\/www.businessinsider.com\/why-general-motors-pulled-10-million-ad-campaign-from-facebook-2012-5?utm_source=inpost&amp;utm_medium=seealso&amp;utm_term=&amp;utm_content=1&amp;utm_campaign=recirc\" target=\"_blank\">GM pulled $10 Million in ads from Facebook<\/a> last week as a result of their ineffectiveness. How is it that the largest social networking website can be such a disappointment for advertisers?<\/p>\n<p><a href=\"http:\/\/www.businessinsider.com\/data-google-totally-blows-away-facebook-on-ad-performance-2012-5\" target=\"_blank\">Business Insider<\/a> looked at what makes Facebook ads less effective than Google search ads. The key to successful advertising online is to understand user intent when you are choosing where to advertise.<\/p>\n<p>With Google search, consumers are looking for a particular service and want to learn about the product they are researching.\u00a0 With Facebook, users visit the site for entertainment purposes (for example, tagging their friends in photos from a concert or checking on whether or not their ex is dating someone new yet). Advertising here needs to be much more attention-grabbing because consumers are not using this website to research products.<\/p>\n<p>Business Insider offers this insight:\u00a0 \u201cSearch advertising\u2014the kind Google provides\u2014tends to be more effective on customers who are actively doing pre-purchase research. Facebook, on the other hand, is more of an entertainment medium; <strong>no one is shopping for cars on Facebook<\/strong>\u2014a fact GM seems to have now learned.\u201d<\/p>\n<p>Another fact to consider- while it seems that nearly everyone is on Facebook, it actually reaches only 51% of all internet users, paling in comparison to Google\u2019s colossal reach: 90% of all internet users.<\/p>\n<p>If you are considering <a title=\"internet dental marketing\" href=\"https:\/\/prospectamarketing.com\/\" target=\"_blank\">internet dental marketing<\/a>, your success will depend on knowing what your user intent is and which medium would work best in order to reach those users.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before you decide to shell out big bucks to advertise your business on Facebook, consider taking a cue from GM. The third largest advertiser in the U.S., GM pulled $10 Million in ads from Facebook last week as a result of their ineffectiveness. How is it that the largest social [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[6,8,15],"tags":[34,35,52],"class_list":["post-70","post","type-post","status-publish","format-standard","hentry","category-dental-advertising","category-internet-dental-marketing","category-social-media","tag-internet-advertising","tag-internet-dental-marketing","tag-social-media-2"],"_links":{"self":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/70","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=70"}],"version-history":[{"count":0,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/70\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=70"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=70"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.prospectamarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}